Located at the base of Jackson’s Teton Pass, Basecamp is a modern spin on the classic gas station. With a full-service market stocked with traditional convenience items - think snacks, drinks, smokes and more - Basecamp also offers gourmet grocery items, sommelier-selected wines, craft beers and spirits.

Transforming the old Wilson Chevron Station to a modern market and wine store involved significant renovation to adapt the space to it’s new uses. The Client hired GYDE to tackle exterior innovations, reworking of the interior space, interior design and branding. The market area is designed with an open and flexible floor plan that includes comfortable seating, communal tables and outdoor seating along Fish Creek.

The logo and branding is distinctive and modern to reflect the concept of the market and wine store but also play off the historic Wilson community.